One of America’s favorite events is the Super Bowl. This was the 48^th year of spending millions of dollars on lengthy, expensive commercial advertisements. Every company takes advantage of America’s nationalism and saves their money and best material for when families gather around the television and root for their team. So many people tune in that millions around the world witness company’s persuasive techniques to sell their products.

Different products use different techniques. One of the 2014 Super Bowl commercials was featuring a wireless hi-fi system called Sonos, produced by the famous Rick Rubin. To get the viewers’ attention they played a toe-tapping rhythm with psychedelic colors emanating from the speakers. In the clip, some rooms get a classical and guitar instrumental — both played by Rubin. Other rooms get the trap-sounding remix of N.A.S.A.’s “Hide.”

Another commercial featured Coca-Cola in America the Beautiful. Featured in the ad were different places and people around the world were all singing the national anthem in different languages. It expressed true Americans and a majestic, prideful atmosphere.

“As a Hispanic-American, I actually appreciated ‘America the Beautiful’ being sung in other languages in the Coke commercial. It gave me pride in my heritage and country,” freshman Steven Gonzalez said.

Once you have someone’s attention it’s easy to win them over. Usually commercials are simply a chance to go to the bathroom or grab something from the kitchen to eat, but during the Super Bowl, the ads are “funny and persuasive,” according to sophomore Aubrey Cameron. “They make one want to sit down and have a laugh.”

In the future the Super Bowl ads will stay expensive at about $4 million per thirty seconds; an exceptional price for the millions of viewers buying the products. Next year during the Super Bowl, be sure to catch the entertainment and tune in.